ABSTRACT
This research work assess the impact of sales promotion on organizational performance. A case study of Nigeria bottling company Plc., coca cola Onitsha plant. Thus four objectives and research questions were formulated this research work revealed that the study is relevant in that it seeks to identify the role sales promotion plays in the marketing strategies and achievement of organizational goals and objectives. And have tried to expose the impact of sales promotion output and employees commitments on organizational activities. The research works shows that sales promotion have a great impact on level of production, Customer patronage and profitability and market share of the company.
Also serves as a guide to the company under examination and the entire soft drink company in Nigeria by given them an insight on ways in which planning and execution of sales promotion programme can be done to yield a better result. And will add to existing stock of knowledge in administrative science research and will equally help other researcher seeking adventure into sales promotion.
ABSTRACT
One of the most recurring decimal in Africa is electoral violence mostly in the last three decades and it has t...
ABSTRACT
Ficus kamerunensis is an epiphytic shrub or tree growing up to 20 m high. The plant used in ethnomedicine to treat microbial inf...
Abstract
The study examined the influence of parental value system on students’ success orientati...
Abstract
This research work was conducted to examine the psychological effects of inter ethnic conflicts on social health workers in Nige...
ABSTRACT
Waste management practices have emerged due to environment degradation and are adopted mainly to reduce negative impacts on envi...
ABSTRACT
This study was carried out to examine covid-19 safety compliance level in the banking sec...
ABSTRACT
This study dwells on The Effect of Ratio Analysis in Investment Decision in First Bank Nigeria Plc. The study b...
Abstract
Inspired by the rise of smaller computing devices and ubiquitous network connectivity, this dissertation focuses on the dynamics...
ABSTRACT
This research work is set to see how satellite television has affected the knowledge, belief,...
ABSTRACT
The pipe borne water samples used for drinking in Enugu metropolis were analyzed phiscochemically using standa...