ABSTRACT
This research work assess the impact of sales promotion on organizational performance. A case study of Nigeria bottling company Plc., coca cola Onitsha plant. Thus four objectives and research questions were formulated this research work revealed that the study is relevant in that it seeks to identify the role sales promotion plays in the marketing strategies and achievement of organizational goals and objectives. And have tried to expose the impact of sales promotion output and employees commitments on organizational activities. The research works shows that sales promotion have a great impact on level of production, Customer patronage and profitability and market share of the company.
Also serves as a guide to the company under examination and the entire soft drink company in Nigeria by given them an insight on ways in which planning and execution of sales promotion programme can be done to yield a better result. And will add to existing stock of knowledge in administrative science research and will equally help other researcher seeking adventure into sales promotion.
Background of the study
Taxation is a financial concern, and paying it is a civil responsibility. It is...
ABSTRACT: This study investigates the role of early childhood education in promoting cross-cultural friendships among young children. Objectiv...
Background of the Study
University budget planning is a complex and critical process that involves the allocation of financ...
Background of the Study
Stakeholder engagement is a critical aspect of corporate governance, ensuring that organizations...
Background of the Study
Cybersecurity in academic institutions is increasingly challenged by sophisticated cyberattacks tha...
THE ROLE OF CUSTOMER SERVICE IN MEETING CUSTOMER EXPECTATIONS
This research examined the role of customer service in meeting customer exp...
Background of the Study
Customer loyalty is a critical asset for sustaining long-term growth in corporate banking. Zenith B...
ABSTRACT
This research work on the impact of product innovation on the growth of a firm; this means, the yield that comes f...
Abstract
This study was carried out on problems and solutions of methane emissions from landfills. Methane, one of the m...
BACKGROUND OF THE STUDY
The police are state personnel who are in charge of 'law enforcement and or...